It is no secret that nutrition is a hot (and healthy) trend for Americans. Recently, I attended a community Earth Day event in the beautiful suburbia of Westport, CT for a client, World of Grains, new whole grain snacks. As I handed out samples and information to the families attending I was amazed at the detailed questions and comments I received.
- How much sugar?
- Does it have wheat?
- Does it have quinoa?
- I am on a gluten free diet.
- I am on a vegan diet.
It is apparent that Americans have read a lot about ingredients and nutrition and are hungry for more information. You cannot open a women's lifestyle magazine without a new health food or study featured. The media is in a constant search for the latest "good for you" food and the readers are consuming it.
As a PR professional I really enjoy leveraging the experts I have on hand to deliver the facts to the media and in turn the consumer. Recently, with World of Grains we partnered with the experts at the Whole Grains Council to provide the media tips on how to spot healthy whole grains in the supermarket. The outreach benefits all parties -- gets the word out about the healthy product options, highlights the organizations' mission, sells the magazine, and most importantly gives the consumer the facts to live better.