According to BIGresearch the average man will spend $163.37, which nearly doubles the $84.72 that the average female plans to spend on Valentine’s Day.
Traditional gifts, such as candy, flowers and jewelry are expected to see a slight decrease in popularity this year with more consumers preferring gift cards and gifts of experience such as a fancy dinner or a spa gift certificate.
The next statistic will blow you away… total spending for Valentine’s Day 2008 is expected to reach $17.02 billion and $367 million of this figure will be spent on our pets!
Think of what could be done with this money… save a rain forest, feed the hungry, build homes for the less fortunate, research cures for cancer, the list goes on and on.
Personally, I shop the sales and found my husband a very nice shirt and tie in Macy’s and only ended up spending $46.74. In retrospect, it might have been more worthwhile to make a donation in his name to the ASPCA or Breast Cancer research, something with a longer lasting effect than a few days of looking snazzy at work.
So, how much did you spend? Any regrets?