Valentine's Day is just one of those holidays that PR professionals LOVE. And while it has been rumored that Valentine's Day was created by PR people from the greeting card industry, it actually dates back to Roman times.
Valentine's Day is a great time to own stock in Hallmark or American Greetings. Or to own a flower company.
But it is an even better time to be a PR person. It provides instant fodder to get some "news" out there to those content-hungry organizations--no matter how unconnected and estranged that product or service is from the actual Valentine's Day Holiday. Companies hawking everything from bagels to photo websites are jumping on Cupid's bandwagon.