Forget for a moment the debate over bloggers pulling content from traditional journalists and vice versa (that's been well played out); one thing PR types have to remember to take into consideration is how broadcast hits translate into Web video and propagate far further through blogs.
PAN client iCache had a great interview at CES with a NBC affiliate station out of San Diego. The station ran the piece, which then got picked up by more than 120 other NBC affiliates (and counting). Exciting, right? Here's the coverage, but check below for a link to the blogs that picked up the video after it ran. Run iCache, run.
This list is a result of just one interview (sure, we're excited for them), but what's astounding is the reach beyond *just* broadcast or *just* blogs.