PAN Blog

Judging by the reacation of some very happy clients at this year's 2007 International CES, blog coverage has become every bit as important to the overall exposure picture as any other type of mainstream media attention.

PAN client Eleksen, which makes an electro-conductive fabric that takes the place of traditional switches and can be sewn into just about anything in order to conrol electronics, became a blog coverage darling with pieces as diverse as this in PC World's CES blog, to this post (with an amusing headline) in Gizmodo, to this entry on Digg, and other sites on down the Tail.

Not all clients will have the sort of reception Eleksen gets, but for most the new media scene in 2007 will become more important more quickly than most had anticipated.

Forget for a moment the debate over bloggers pulling content from traditional journalists and vice versa (that's been well played out); one thing PR types have to remember to take into consideration is how broadcast hits translate into Web video and propagate far further through blogs.

PAN client iCache had a great interview at CES with a NBC affiliate station out of San Diego. The station ran the piece, which then got picked up by more than 120 other NBC affiliates (and counting). Exciting, right? Here's the coverage, but check below for a link to the blogs that picked up the video after it ran. Run iCache, run.

This list is a result of just one interview (sure, we're excited for them), but what's astounding is the reach beyond *just* broadcast or *just* blogs.