Mary Hodder, known for her prolific writing over at napsterization (among other accomplishments) just launched her new venture, Dabble.
Pure social search for rich media. Very slick. Upload, find, view, tag and share rich media of all sorts. Even create and share play lists of videos. It's addicting, as I found out during an hour or so at work. Dabble requires the interaction of people sharing videos from sources all over the Web and from more than 240 hosting sites which accept video uploads. Judging from what was already available on the site, the concept has really taken off.
Dabble's "pure" social search for media is similar to PreFound's social search, which requires the interaction of people to share what they've found on the Web (as it relates to any subject through collections of links, Web pages, data, etc.) collected as users travel the Web and share what they've found about their interests with the rest of the PreFound community.
Social search is getting too big to ignore. Think of the possibilities of a social search site where everything on the Web--rich media and all other data--was indexed completely by people, rather than a Google-style algorithm. How much more targeted would search results be? What would that do to the science of targeting ads?
Other people talking about Dabble:
Top Ten Sources Queen Halley Suitt
And a bunch more.....