New York City is hosting the third Syndicate Conference this week and from what we've seen, the PR industry still isn't that well represented here.
Which will be a subject of discussion for my panel later today. I'm excited to be sharing thoughts on syndication and the future of PR with some real pros--Mike Manuel, Brian Oberkirch, Dave Parmet and Josh Hallett, guys I've learned a lot from, both by reading their blogs and from knocking around with them over the past day here at the conference.
There still seems to be a lot of fear around what syndication--the ability for anyone to be a publisher--means to more 'traditional' PR firms. The biggest concern is that control over messaging will be lost through blogs and other syndicated content. We don't look at it that way. Syndication is an opportunity for companies to target very specific, relevant audiences, groups which might never have had any knowledge of or contact with our clients.
Which represents a huge opportunity for creative PR firms to devise the *RIGHT* services to help their clients tap these new channels.