Two weeks ago we leaned of a lawsuit being filed against Lance Dutson, the gentleman from Maine who dared to criticize the poor work of Maine Department of Tourism's advertising vendor, New York-based advertising firm Warren Kremer Piano Advertising, LLC.
Cliff Notes: Lance is a guy who blogs about technology and Maine. He frequently writes about Maine's tourism business and got into this scrap with the Department of Tourism for its PPC advertising campaign, which he contends hurt, rather than helped Maine business. Along the way he found some shoddy artwork created by WKPA, LLC on behalf of the Maine Dpt. of Tourism and mentioned that on his blog, www.mainewebreport.com as well.
WKPA sued Lance and quickly learned how blogs have become a great equalizer.
There's word today that WKPA has dropped its suit against Lance. Now, while the advertising firm won't be able to get rid of the negative after-effects of its proposed suit on the Web, today's action ought to create a little good will for itself.