Blogging is a boon to PR, but it's important to keep your perspective on blogging as it relates to other, more "traditional" PR elements, such as the event.
Events are a lot of work, that's no secret. BUT, if thought out well and executed properly, events usually deliver big returns. PAN is excited to be working with one of its very "Web 2.0" clients, PreFound.com to put on a round table discussion AT the Kentucky Derby.
PreFound is based in Lexington, KY so The Derby makes a super cool backdrop for this discussion about applying large scale social networks to pure search. The idea is this: if enough, interested, active people arrange the Web according to their preferences, what kind of effect does that have on traditional, algorithmic results?
Here is some more about the round table subject and its great list of attendees. Coverage of the event from Search Engine Lowdown here. Talk about a day at the races!
It'd be great to hear some thoughts about extending social networks into pure search, or just whether or not readers think events as a pr tool are going away.
Technorati Tags : social+networking, search, blogs, sixapart, livejournal, social+search, kentucky+derby