A few weeks ago PAN was honored to win Incisive Media's Search Engine Strategies Conference & Expo trade show business.
The first event we're working is coming up in New York next week. It's packed with cool presentations, panels and some of the biggest names in search, including a keynote presentation by Barry Diller.
Needless to say we're excited about working with *the* show for search engine marketing and optimization. Some of the topics attendees at the show will learn more about include:
- how search engines list Web sites for free and through paid placements
- how to get free "organic" traffic by building a site that pleases search engines and visitors
- how to calculate the ROI of search marketing efforts by tracking visitors from the time they hit a site until they buy—and get tips on improving conversion
- how to build links that generate traffic to a Web site
- what's coming next in the constantly evolving world of Web search
We'll be blogging from the floor and encourage anyone who wants to say 'hi' to drop by booth #119. If any attendees have effectively added blogging to their PR or marketing mix, it'd be great to meet up to hear about your successes (or failures) and swap ideas.
Technorati Tags : SES, Search, Search+Engine+Strategies, search+business, Search+Optimization, Incisive+Media