I don't think there ever was a debate over whether or not real corporate blogging positions--those designed specifically to blog and engage customers as the primary job function within an organization--would become a reality.  I just didn't think it would come so soon (from the Dallas Morning News).   

 

If they haven't already, schools with journalism/pr programs need to revamp their curriculums to adequately prepare for the new reality.   

 

 

Technorati Tags : corporate+blogging, pro+blogger, paid+blogger