Reports of the death of the printed press kit may have been premature; journos at both CES and MacWorld couldn't get enough of them.  

 

PAN was at both shows with wearable technology client Eleksen.  Figuring the printed press kit medium was nearly dead we had brought with us far fewer than in previous years.  We went completely dry at CES days before the end of the show and the team back at PAN scrambled to put together and FedEx additional kits for MacWorld in San Fran, which began right after CES. 

 

Blogs and online press kits aside, it is still the case that reporters want to walk away from a face to face meeting with something in their hands. 

 

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