PAN Blog

I don't think there ever was a debate over whether or not real corporate blogging positions--those designed specifically to blog and engage customers as the primary job function within an organization--would become a reality.  I just didn't think it would come so soon (from the Dallas Morning News).   

 

If they haven't already, schools with journalism/pr programs need to revamp their curriculums to adequately prepare for the new reality.   

 

 

Technorati Tags : corporate+blogging, pro+blogger, paid+blogger

 

 

Reports of the death of the printed press kit may have been premature; journos at both CES and MacWorld couldn't get enough of them.  

 

PAN was at both shows with wearable technology client Eleksen.  Figuring the printed press kit medium was nearly dead we had brought with us far fewer than in previous years.  We went completely dry at CES days before the end of the show and the team back at PAN scrambled to put together and FedEx additional kits for MacWorld in San Fran, which began right after CES. 

 

Blogs and online press kits aside, it is still the case that reporters want to walk away from a face to face meeting with something in their hands. 

 

Technorati Tags : press+kits, Journalism, CES, MacWorld, PR

 

 

 

    

 

      

 

PAN has a number of search clients operating in different vertical markets.  So it's with great interest that we're following Google's refusal to honor a subpoena for search query information issued by the Bush administration.  Two good articles: an AP story describing the situation, and a CNET piece with some in-depth analysis.     

 

Obviously this could have a cooling effect on search as a whole, but there could be deeper implications for certain players in the search business. Take, for instance, social search engines and tagging sites that rely on user-uploaded content.  If the government can get personal information from random Google searches then the new, "Web 2.0" community-driven businesses are at risk because the knowledge shared by experts within these communities might never make up onto these sites--who would want to put themselves out there like that?  Which is a shame, because there is some real promise in these models 

 

Look for a lot of follow up stories on the Google situation over the next few days.  Also--one point worth noting; why does the indecency issue bubble up (this Google thing is supposedly about porn) whenever the Republicans are in a tight spot? Or is that just a coincidence?   

 

Technorati Tags : Google, Subpoena, Indecency, search+engine, Yahoo, AOL, MSN