Podcasting – It’s unchartered territory for many PR people, but it’s a new area we here at PAN are exploring for our clients. We’re currently working on a podcasting opportunity with Software Development Magazine , owned by powerhouse CMP Media , for our clients, Identify Software and Segue. The interviews for the audio files are taking place as we speak with company executives.
Similar to the way a feature story is developed for the magazine, the interviews revolve around certain topics, and are timed to run in conjunction with a print article, or in this case, a product review. These particular podcasts will feature discussions around Software Testing and Defect Tracking Tools. Everyone is excited about the podcasts, including Reporter Mike Rilley who spearheaded the idea. It will be interesting to see how this works out…we’ll post the podcasts as they become available which should be in the August/September timeframe.
Speaking of podcasts, there was an informative article in this week’s PRWeek about the podcast opportunities that exist for companies to reach tech-savvy consumers. It’s an interesting read and one that we thought was timely since we are currently involved in this new medium. For a more general view, read what Fortune’s Peter Lewis is saying in “Invasion of the Podcasting People.”