Is the press release dead? There's a lot of talk about how better to get clients' messages out, including this post at Contentious by Amy Gahran.
We ask the same question here (at least in the background) and I'm sure it's discussed within the walls of other PR firms too.
It's hard to say the release will completely die--Amy brings up a good point in that journos do like a neat spoonful of information--but there are good arguments for coming up with a different vehicle. Should "traditional" news releases just be hung on a company's site where marketing speak and hype are expected, or do we change the way these things are written so they better conform to what reporters need?
Anyone not a fan of the traditional format?
Thanks Francois!